Pharmaceutical  Marketing MCQ




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Multiple choice Questions with answers

 

1.      ---------------means the market Situation/atmosphere within which a business enterprises has to be operate.

A)      Marketing environment

B)       Marketing management

C)       Internal environment

D)      External environment


2.      Micro environment include-----------

A)    Supplier,

B)    Marketing Intermediaries,

C)    Customers, Competitors and the General Public

D)    All of the Above


3.      External environment consist

A)    General environment

B)    Industrial environment

C)    Competitor environment

D)    All of the above


4.      -----------is the process whereby individuals decide what, when, where, how and from whom to purchase goods and services.”

A) Buying  behaviour

B)  Psychological behaviour

C)  Consumer behaviour

D)  None of the above


5.      Which of the following factors influence in economical consumer behaviour?

A)  Income,

B)  Purchasing power,

C)  Capacity of spent and save

D)  All of the above


6.      Marketing management is ________.

A)    managing the marketing process

B)    monitoring the profitability of the company’s products and services

C)    the art and science of choosing target markets and getting, keeping, and growing customers  through creating, delivering, and communicating superior customer value

D)    developing marketing strategies to move the company forward


7.      Good marketing is no accident, but a result of careful planning and ________.

A) execution

B)  selling

C)  strategies

D) Research


8.      Marketers often use the term ________ to cover various groupings of customers.

A)       people

B)       buying power

C)       demographic segment

D)       market


9.      Marketing means

A)       Buying

B)       Selling

C)       Buying & Selling

D)       Analyzing


10.  Information is used to identify and define marketing opportunities and problems; to generate, refine, and evaluate_____________ actions.

A)     Sales

B)     Marketing

C)     Computer

D)     Database


11.  Product bought by final consumer for personal consumption is called____________

A)       Local product

B)       Global product

C)       Consumer product

D)       Industrial product


12.  When you add a new product to a line, it is referred to as __________________

A)       Line extension

B)       Line depth

C)       Line consistency

D)       Line vulnerability


13.  The total number of products sold in all lines is referred

A)       As length of product mix

B)       As depth of product

C)       As marketing mix

D)       None of the above


14.  In the maturity phase of the PLC, a marketing manager should consider:

A)    Dropping the product and moving on to the next product winner.

B)    Modifying the market, product, and marketing mix.

C)    Expanding R & D.

D)    Pricing to penetrate the market.


15.  Labelling, packaging are associated with:

A)    Price mix

B)    Product mix

C)    Place mix

D)    Promotion mix


16.  The stage of the PLC characterized by overcapacity, greater competition, and the eventual elimination of weaker competitors is called the:

A)  Decline stage.

B)  Introduction stage.

C)  Growth stage.

D)  Maturity stage.


17.  Which of the product is in the decline stage of PLC?

A)  HD TVs

B)  Tata Salt

C)  I- phone

D)  Music CDs


18.  Which of the following is not a type of decision usually made during the product development stage?

A)  Branding

B)  Product positioning

C)  Packaging

D)  Product screening 


19.  All of the following are different ways a firm can obtain new products, except which one?

A)  By acquiring a whole new company

B)   A firm can obtain a new product through patents

C)   A firm can obtain a new product by licensing someone else's new product

D)  A firm can obtain a new product by using the R&D department of other firms in the   same industry.


20.  Original products, product improvements, product modifications, and new brands that a firm develops through its own research and development efforts are called:

A)  New products.

B)  Concept products.

C)  Altered products.

D)  Supplemental products.


21.  To create successful new products, a company must understand consumers, markets, & competitors and:

A)  Develop a great advertising campaign.

B)  Have a strong Web site to push the product.

C)  Adopt a push rather than pull promotional concept.

D)  Develop products that deliver superior value to consumers.


22.  A _________ is a detailed version of the idea stated in meaningful Consumer terms.

A)  Product idea

B)  Product image

C)  Product concept

D)  Product feature


23.   _____ begins when the company finds and develops a new-product idea. During product development, sales are zero and the company's investment costs mount.

A)  Introduction

B)  Growth

C)  Maturity

D)  Product development


24.  Technological advances, shifts in consumer tastes, and increased competition, all of which reduce demand for a product, are typical of which stage in the PLC?

A)  Decline stage

B)  Introduction stage

C)  Growth stage

D)  Maturity stage


25.  The stage in the product life cycle that focuses on using a cost-plus formula and creating product awareness and trial is the:

A)  Decline stage.

B)  Introduction stage.

C)  Growth stage.

D)  Maturity stage.


1. A

2. D

3. D

4. C

5. D

6. C

7. A

8. D

9. C

10. B

11. C

12. A

13. A

14. B

15. B

16. D

17. D

18. A

19. D

20. A

21. D

22. C

23. D

24. A

25. B

 

 

 

 

 

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