Pharmaceutical Marketing MCQ (Test 2)
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1.
The stage in the
product life cycle where the strategic focus is on market penetration and
building intensive distribution is the:
A) Decline
stage.
B) Introduction
stage.
C) Growth stage.
D) Maturity
stage
2.
_____ involves
designing and producing the container or wrapper for a product.
A) Packaging
B) Product
line
C) Service
D) Branding
3.
At the very least, the
_____ identifies the product or brand. It might also describe several things
about the product.
A) line
extension
B) social
marketing
C) label
D) specialty
product
4.
Most products in the
marketplace are in the ________ stage of the product life cycle.
A) maturity
B) decline
C) Introduction
D) Growth
5.
Which of the following
is a name, term, sign, symbol, design, or a combination of these, that identifies
the product or service?
A) Label
B) Co-brand
C) Brand
D) Product
6.
When a brand name or
brand mark is registered and legalized it becomes a
A) Trade
mark
B) Trade
name
C) Both A & B
D) Company
name
7.
NPD stands for:
A) New
Product Department.
B) National
Production Division.
C) New Product Development.
D) Novel
product design
8.
Price is
the------------
A)
Amount of money or goods for which a thing is bought or sold
B) financial
expression of the value of that product
C) amount
D) money
9.
Price at which goods
and services offered in market is called----------
A) Selling
price
B)
Marketing price
C) Product
price
D) None
of the above
10. Pricing
objective include------
A) Profit
orientated objectives
B) Sales
oriented objective
C) Status-quo
oriented objective
D)
All of the above
11. Pricing
method:
A) Cost
Oriented Method
B) Customer
Oriented or Perceived Value Pricing
C) Competition
oriented
D)
All of the above
12. _______
set the floor for the price that the company can charge for its product.
A) Supply
B) Demand
C)
Costs
D) Non-profit
factors
13. Companies
facing the challenge of setting prices for the first time can choose between
two road strategies: market-penetration pricing and ________.
A) Market-level
pricing
B) Market-competitive
pricing
C)
Market-skimming pricing
D) Market-price
lining
14. Differentiation
in pricing for various geographical customer
A) Price
skimming
B) Psychological
pricing
C) Pricing
variations
D)
Geographical pricing
15. Which
of the following is not a price adjustment strategy?
A) Seasonal
pricing
B) segmented
pricing
C)
Free samples
D) Geographical
pricing
16. The
price of the products sold varies according to individual customer accounts and
situations. For example, long-time customers receive discounts. This strategy
is an example of ________.
A) Cost-plus
pricing
B) Penetration
pricing
C) Dynamic pricing
D) Everyday
low pricing
17. Which
of the following is not an effective action that a company can take to combat a
competitor's price cut on a product?
A) Launch
a low-price "fighter brand"
B) Improve
quality and increase price
C) Raise
perceived value
D) Improve quality and decrease price
18. Company
building its pricing strategy around the experience curve would be most likely
to ________.
A) Engage
in break-even pricing
B) Engage
in value-added pricing
C) Price
its products high
D) Price its products low
19. Low-interest
financing and longer warranties are both examples of ________.
A) Allowances
B) Promotional
pricing
C) Discounts
D) Segmented
pricing
20. While
costs set the lower limit of prices, _______and______ set the upper limit.
A) Price
and value
B) Interest
rates and inflation
C)
Market and demand
D) Supply
and demand
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1. C |
2. A |
3. C |
4. A |
5. C |
6.C |
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7. C |
8. A |
9. B |
10.
D |
11. D |
12. C |
|
13. C |
14. D |
15. C |
16. C |
17. D |
18. D |
|
19. B |
20. C |
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